The importance of Retail Analytics in enhancing customer experience

Posted On Sep 3 2020 by
Skazz

What is Retail Analytics?More than ever, customers have become very demanding and the Retail industry is very competitive. Customers ask for comfort, customisation, adaptability, cooperation and flexibility from retailers. Retailers are very keen to keep their customers happy and coming back. They employ Retail Analytics to gain the necessary insights in their customer’s shopping experiences. These insights include information about store traffic, staff planning, conversion ratios and more. This gives retailers a better understanding of their target audience and everything that is happening in their retail location. This allows them to improve decision making and makes their business run more …